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Restore Your Core Masterclass Promotion Email Sequence
I reveled in the challenge to write a speculative 3-email sequence to promote a 90-minute pelvic floor + core masterclass for pro instructors to share with their students.
The emails took medical terminology and utilized it in a way to engage readers to feel empowered to heal their own bodies, all while keeping the voice the RYC brand worked so hard to develop.
SIM-MT High Fidelity Patient Simulation Case
SIM-MT started in 2017 as one of the nations first mobile simulation labs that provides high-fidelity medical training to the frontier medical facilities throughout the state of Montana.
They also expanded to train universities such as Western Governors and federal entities like the Department of Defense’s Med Deck Units.
Each training required deep research into the current best practices in medical care. That research was tailored into hyperrealistic, one-of-a-kind templates to provide the most lifelike training opportunities possible.
Our goal was simple: To decrease the statistic that medical error is the third leading cause of death in the United States.
Curious as to what these realistic training templates look like? Click the button to find out!
Bébé Bru Website Copy
Going through her own trials & tribulations as a new mom, as well as recognizing a need for long-term breast milk storage, MacKenzie Lewendahl dawned a freeze-dried breast milk company to create a better option for busy mothers everywhere.
My challenge was to create authentic, science-driven, and heartfelt copy that showed how Bébé set the stage and filled the gap that competitor companies left vacant.
Life is Recess Sales Email Sequence
The first of its kind, Life is Recess is a family retreat hosted in Playa Venao, Panama. It is a week long of disconnecting from the rise & grind of our everyday culture and reconnecting to nature and those you cherish most.
The challenge was to write a sales email sequence that helped create buy-in. Being the first time this retreat has occurred, it had no authority, established audience, or trust. I was able to craft a campaign that used multiple persuasive tactics to where families couldn’t wait to sign-up and join the adventure.
The sequence yielded a sold out event!
Visit Bozeman Ad Campaigns
Bozeman is one of the fastest growing US cities for a reason: what it offers is unmatched.
These ads are targeted for out-of-state tourists who are attracted to the glamour of the Gallatin Valley like a moth is to a flame.
I utilized a juxtaposition of city sayings and slang, working closely with the design team to create imagery of the beautiful mountain scapes that surround the area.
Entrelliance Strategy & Website Copy
Entrelliance is not an incubator, a start-up studio, or a an accelerator. They exist to make all those things better. Entrelliance is a place where founders find mentorship and expert advice from sage and experienced business professionals to create a future of strong leaders and sustainable organizations for generations to come.
My solution was to create copy that took a very dense slide-deck of information and consolidate it into gut-punching pain points. From there I curated a large list of benefits for entreprenuers who decided to become a member and create the next generation of successful leaders.
Starry Night Lodging Ads
Formerly Highline Adventures, these ads are a reintroduction of a hospitality group that specializes in regenerative tourism.
The challenge with these ads was to create short, succinct taglines and supporting body copy that were to engage two separate and very diverse audiences: Budget travelers and those that are eco-friendly.