View The Magic
Restore Your Core Masterclass Promotion Email Sequence (Spec)
I reveled in the challenge to write a 3-email sequence to promote a 90-minute pelvic floor + core masterclass for pro instructors to share with their students.
The emails took medical terminology and utilized it in a way to engage readers to feel empowered to heal their own bodies, all while keeping the voice the RYC brand worked so hard to develop.
Life is Recess Sales Email Sequence
The first of its kind, Life is Recess is a family retreat hosted in Playa Venao, Panama. It is a week long of disconnecting from the rise & grind of our everyday culture and reconnecting to nature and those you cherish most.
The challenge was to write a sales email sequence that helped create buy-in. Being the first time this retreat has occurred, it had no authority, established audience, or trust. I was able to craft a campaign that used multiple persuasive tactics to where families couldn’t wait to sign-up and join the adventure.
The sequence yielded a sold out event!
Entrelliance Strategy & Website Copy
Entrelliance is not an incubator, a start-up studio, or a an accelerator. They exist to make all those things better. Entrelliance is a place where founders find mentorship and expert advice from sage and experienced business professionals to create a future of strong leaders and sustainable organizations for generations to come.
My solution was to create copy that took a very dense slide-deck of information and consolidate it into gut-punching pain points. From there I curated a large list of benefits for entreprenuers who decided to become a member and create the next generation of successful leaders.
Visit Bozeman Ad Campaigns
Bozeman is one of the fastest growing US cities for a reason: what it offers is unmatched.
These ads are targeted for out-of-state tourists who are attracted to the glamour of the Gallatin Valley like a moth is to a flame.
I utilized a juxtaposition of city sayings and slang, working closely with the design team to create imagery of the beautiful mountain scapes that surround the area.
SIM-MT Donation Email Campaign
SIM-MT started in 2017 as one of the nations first mobile simulation labs that provides high-fidelity medical training to the frontier medical facilities throughout the state of Montana.
SIM-MT is a non-profit, so the challenge was to create an email campaign requesting donations. I was to speak to multiple audiences, showing how much they benefit the states healthcare system and decrease medical error, one training at a time.
The email list was large, but had not been nurtured in some time. How do you write to an audience you haven’t contacted in awhile and ask for money?
Read more to find out..
Starry Night Lodging Ads
Formerly Highline Adventures, these ads are a reintroduction of a hospitality group that specializes in regenerative tourism.
The challenge with these ads was to create short, succinct taglines and supporting body copy that were to engage two separate and very diverse audiences: Budget travelers and those that are eco-friendly.
Bébé Bru Website Copy
Going through her own trials & tribulations as a new mom, as well as recognizing a need for long-term breast milk storage, MacKenzie Lewendahl dawned a freeze-dried breast milk company to create a better option for busy mothers everywhere.
My challenge was to create authentic, science-driven, and heartfelt copy that showed how Bébé set the stage and filled the gap that competitor companies left vacant.